Episode 14 of the Consumerism Commentary Podcast includes interviews with representatives from ING Direct and the American Institute of Certified Public Accountants (AICPA). Our discussion with Jim Kelly, the chief operating officer of ING Direct, focuses on the bank’s “We, the Savers” campaign and we also discuss ING Direct’s beginnings in the United States and the bank’s relationship with personal finance management software.
The podcast also features an interview with Mackey McNeill, certified public accountant and representative of the AICPA. The AICPA has developed an advertising campaign called “Feed the Pig,” meant to encourage American consumers to save more. Here’s a recent Feed the Pig commercial. In the interview, Tom Dziubek and Mackey McNeill talk about this campaign, why certified public accountants are interested in fostering better financial habits, and some tips for consumers.
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[00:00] Introduction from Flexo
[00:56] Interview with Jim Kelly, ING Direct
– [01:29] Jim’s history with ING Direct
– [02:06] “We, the Savers” and the Declaration of Financial Independence
– [02:40] Using your home as a savings account
– [06:21] Knowing the cost of borrowing
– [06:57] Investing for the long term
– [08:10] Taking care of the things we have
– [09:44] ING Direct’s relationship with financial management software
– [11:48] New features for the Electric Orange checking account
[13:38] Interview with Mackey McNeil, certified public accountant
– [14:10] The CPA and PFS designations and the American Institute of Certified Public Accountants (AICPA)
– [15:38] The “Feed the Pig” advertising campaign
– [17:27] Better financial habits for American consumers
– [19:16] Mackey McNeill’s favorite saving tips
[21:11] End
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Podcast 14: ING Direct’s “We, the Savers” and the AICPA’s Feed the Pig Campaign
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